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Visibility is everything for a small business and it is most challenging when you’re just starting out. A distinct, strong, unique branding adds to the value of your business and is like a flashing light attracting attention to your brand, through the fog of other advertisements.
Every day, from the first moment we glance at our phones, until the moment we log out and finally close our computer/ tablet laptop before bed, we are bombarded with brand information and ads. As creative business owners, and I know many crafters resend the term, we are still, at every moment, a customer of thousands of brands who are fighting for a short moment of our attention. As a potential customer all this non stop visual content can be exhausting.
When all of your brand assets come together they not only tell your story but they help you make an emotional connection with your customer. This connection is the beginning of a relationship that makes your brand special. It adds value to the product or service you provide and it keeps your customers coming back for more.
So how can us crafters, who we are by definition a small business, get some visibility through all these bright and flashy ads, how do we manage to showcase the value of our product ? An essential first step is to create unique and engaging brand assets, so we can build a relationship with our customers, in a way that they will not forget.