Module overview

This module focuses on networking with the use of digital tools, including how to communicate and collaborate through online platforms, and especially with crafters and artisans. The module also lists examples of e-commerce and social media platforms. You will also get tips on how to create engaging content online and a digital artistic bio.

This module will cover:

• Different digital tools for communication and collaboration
• Examples of online platforms for networking with different actors from the creative sector
• Examples of e-commerce platforms and ways of “selling” your microbusiness online
• Different social media platforms for promotion
• The development of a social media strategy
• Ways of analysing data collected through social media
• The basics of content marketing and how to create engaging content to be published online
• The basics of the digital storytelling technique for promotion
• The basics of web accessibility, preparing inclusive content for the web and understanding digital inclusion
• Instructions on how to create a creative resume /artistic bio with the use of digital tools