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The Microhub handbook is a stand alone educational manual that will teach aspiring crafters and artisans how to establish and run a micro business. It has 7 different modules, all specifically focused on key business topics that are vital for the sustained success of a business. The crafter will learn important skills, from how to set up and engage their target market through social media, to a guide on financial and economic literacy, to learning how to become more sustainable in a way that appeals to more conscious customers, but also to save money by cutting down on waste and being more enterprising with their use and choice of materials and suppliers.
This complete business resource can transform the approach a rural artisan goes about promoting and selling their crafts. It can help them reach more people, make better decisions that allow their business to flourish, and ensure that they have a better chance of accessing funding and attracting the right contacts with a module on developing a functional business plan.
By studying this handbook, it can alleviate operational stress and financial worries of the crafter and allow him or her to pursue and concentrate on their ‘bread and butter’ – crafting. With a sound knowledge of business principals and the new entrepreneurial competences that the artisan will gain, they can be confident of turning a hobby into a career which will help support them long into retirement and allow them the fulfilment and satisfaction of working a job that they love.