Page 10 - Microhub - Guide for mentoring
P. 10
TARGET GROUP
The MICROHUB project is focused on rural artisans and
crafters as its main target group. These are creative people who
are living outside of urban centres, and who may not have
access to the same level of training, courses or educational
resources that people in urban areas would.
They work primarily in the crafts and with their hands. These
are imaginative people who generally don’t possess the same
level of practical skills as the usual businessperson. Often, they
are dreamers who are more caught up in their art and in
producing real-life works than in the nitty-gritty of the smaller
and often valuable details. Without the ability to handle
everyday obligations, this crafter struggle at running a long-
term business enterprise and suffer not being able to engage
the public with their crafts and creations.
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