Page 137 - MICROHUB Handbook - ENGLISH
P. 137
COMMUNICATIONS:
SPREADING THE WORD ABOUT
THE GREEN ETHOS
One of the ways that makers can contribute to more sustainability is
by using their influence to reduce the environmental impact of
their own practice. Leading by example is one of the most effective
ways of changing the narrative and the habits of everyone around
you. From big producers and companies to the smallest of
consumers, our actions can have a distinct impact on the type of
choices which are made and how the world operates and
changes.
This can be done through advertising campaigns, or
simple signs erected on premises or stamps and
logos on packaging from purchases of a crafter’s
work. If there is a delivery to be made, then perhaps
info printed on a car or van may also help to
spread the word. Special discounts or offers could
be offered to those who purchase certain products, like those
that have been certified as more sustainable.
Suppliers who adhere to the green ethos can be highlighted or
promoted on the crafter’s website or social media pages.
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