Page 4 - MICROHUB Handbook - ENGLISH

INTRODUCTION

This handbook is part of the project "Microhub ~ Promoting creativity

microbusiness through web tools in rural areas” and has been created to
help rural crafters and artisans improve their business skills in order for
them to achieve more success in their chosen field. Often, business

acumen and knowhow are pushed aside in favour of the creative
process, which is considered the ‘bread and butter’ of a maker’s life.

Creativity is first and foremost on the artisan’s mind with little attention
paid to the important role that business conduct and knowledge plays in

the ultimate impact of the maker’s efforts.

Without the relevant business skills to

match the crafter’s creative talents and
enthusiasm, the chance of long-term

success is diminished, and financial stability
is put in jeopardy. What they make and

create does not get the attention it
deserves and what may have become

popular or profitable gets left behind or
idles in relative obscurity. It is only by
having a sound knowledge of business

principles that a maker can confidently
predict that he or she will be able to turn a

hobby into a potential career that will
support them long into retirement.

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