Page 49 - MICROHUB Handbook - ENGLISH

DEVISING AND UPDATING

BUSINESS AND MARKETING

PLANS

Once you have gone through all these analyses and assessed that your
business would be feasible, the simplest way to prepare a business plan

is to use the Business Planning Canvas included in Module 9. This is a

very versatile visual tool mapping-out all the above mentioned main

building blocks of a business, how they interrelate and ultimately define

a product’s potential value to the customers and return to the business
owners.

The “canvas” nature of this tool allows for it to be easily used by

an entrepreneur and its team to co-create and iteratively

structure their business model. Through the modular and

iterative consideration of the key elements on the Canvas, the

overall framework for the successful operation of a business,

the business model, can be planned and updated as necessary.

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