Page 72 - MICROHUB Handbook - ENGLISH
P. 72
Pay attention to how your industry is doing in general.
What are the general trends?
And how are your competitors doing?
If you find that certain competitors are thriving in notable areas while
you’re struggling, that gives you a strong idea of how to improve. Look at
what they’re doing and relate it to your efforts. Are they using different
tactics or just executing better? While you can’t access competitor
analytics (meaning you can’t compare directly in every regard), you can
do things like monitor social media mentions for your main rivals to
see how they are doing. You might see that their mentions dip when
yours do, meaning the issue is something unrelated to your specific
company.
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