Page 32 - MICROHUB Handbook - ENGLISH
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BUSINESS
VISION, GOALS AND OFFERING
Let’s start with your vision for your craft business.
What do you ultimately want to achieve in the long-term?
Your business vision is very much driven by your core values and
competences as an individual entrepreneur. It is then delivered by the
long-term strategic goals that you pursue in life, both for yourself and for
the ones around you.
What do you care most about?
What are you best at?
What are you striving most for - economic, social,
environmental or cultural value (benefits)?
It is very important to consider the importance that each of these
aspects has for you, because often a trade-off may need to be made
between them. For example, if you strive most to generate social,
environmental or cultural value for others, you may need to, or be willing
to pursue less economic benefit (profit) for yourself.
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