Page 33 - MICROHUB Handbook - ENGLISH
P. 33
Next, what exactly is your business offering?
This is the product, bundle or range of products and services that you
provide, especially as described in terms of features, functionalities,
benefits and the overall experience they offer to the customers. Features
and functions are the factual characteristics of how a product or service
works, its functional attributes and reasons for customers to believe in
its effectiveness. Nevertheless, the customers are ultimately most
interested in the benefits and experience your product (and any
connected service) gives to them.
The benefits of a product/service create value for the customer - what
makes your customers’ life better, addressing and providing a solution to
their needs, wants and fears. On the other hand, the experience is the
way that owning your product (and receiving your service) makes the
customers feel. Identifying the benefits and experience you offer thus
requires first a detailed knowledge and understanding of your target
customers, and the markets they are active in.
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