Page 39 - MICROHUB Handbook - ENGLISH

PRODUCT AND SERVICE OPERATIONS

ANALYSIS

Besides looking outwards, it is equally important that you look attentively

inwards, towards your own business operations.

The first question to ask yourself here: what are
the key activities you will need to implement to

ultimately offer your products and/or services to

the target customers?

Think about:

· the various steps of your craft operations and ways in which you could

have your products designed, developed and manufactured (for example,
in-house, outsourced, jointly with others);

· the kind of customer relationships you would need to have to
appropriately offer them the benefits and experience embodied in your

product.

Is this possible to be achieved through one-off and automatic

relations with your target customers?

Or would a more personal and repeat relationship with

customers be preferable?

What should you do to ensure you attract them to buy your

products, and make them repeat customers?

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