Page 41 - MICROHUB Handbook - ENGLISH

You should then ask yourself the following question:

What are the key resources that you need to perform all the

identified key activities?

Think about:

· The kind of assets you need. For example, what type and size of

facilities; what type and number of tools and equipment; what type of
website and software;

· The type, number and workload of staff you need. For example, other

artisans, marketing, sales or delivery people, administration staff? How
many hours per week should each work?

· What services do you need access to? For example, what type of

physical and/or online marketplaces (artisan fairs and markets,
eCommerce sites), what social media platforms, what other promotion

channels (leaflets, billboards, magazines, radio, TV)?

The next connected questions to ask yourself are:

Do you have these resources?

If not, where can you get them from? Is it worth owning the

needed assets or employing the staff?

Will you utilise them at maximum capacity?

If not, could you share them with others or access them on an
“as-needed” and on a “as-a-service” basis?

For example, by renting (by day or by hour) the access
to a glass blowing workshop, or a 3D printer, instead of

buying and having your own; engaging marketing
freelancers instead of employed staff, and so on.

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