Page 34 - MicroHUB Competence Matrix

MicroHUB - promoting creativity microbusiness though web tools in rural area
2021-1-SK01-KA220-VET-000032999

▪ Have the knowledge on the preparation of digital documents to analyse, manage
resources and control resources and forecast microbusiness opportunities
Forecasting
▪ Have the ability to do perform microbusiness forecasting with the use of digital
tools
▪ Be able to identify digital and non-digital resources for the promoting creativity in
a microbusiness
▪ Have the knowledge on how to protect and exploit intellectual property
Basics
▪ Depict copyright licenses, trademarks and patents
▪ Have awareness on geographical indication, open and public domain licenses and
Branding
trade secrets
▪ Have basic photography and digital graphic skills
▪ Use video presentation and edition tools, e.g., on YouTube
Presentation
▪ Be able to prepare digital presentations
▪ Have knowledge on tools for the creation of a structured portfolio of own products
▪ Have knowledge of digital platforms to sell own products
▪ Demonstrate the digital storytelling technique to “sell” the microbusiness online
Sales
▪ Have knowledge on web accessibility features and the possibility to provide
inclusive online content
Digital platforms ▪ Identify different social media changes based on their purpose, features and target
audience
Social media ▪ Use of social media for microbusiness promotion
▪ Develop and implement a social media strategy
▪ Be able to analyse data collected through social media
▪ Ability to identify and use digital tools for communication and collaboration
Basics ▪ Ability to create a creative resume /artistic bio and present oneself through online
platforms
▪ Identify platforms for networking with other crafters and artisans
Networking
▪ Have the ability to select resources for engaging into online microbusiness
Networking platforms activities, being “present” online, expanding and networking
▪ Be able to effectively network and interact with the market

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission
cannot be held responsible for any use which may be made of the information contained therein.