Page 62 - MICROHUB Handbook - ENGLISH

COMMUNICATION

PLAN

Another way to create market interest is by communication in the

relevant channels of your target groups. You will get the best attention

by planning your communication activities ahead of time.

Start by identifying your current status in the social media sphere.

Analysing social media reports and tracking your media exposure

coverage will be critical when it comes to informing the direction of your
strategy. Clearly define the communication goals and objectives within

your plan. Write down the details of who you plan to communicate with
and why. Are you planning a campaign or do you wish to build long-term

awareness among your future customers? And who are your customers?

Try to define them clearly!

The next step is to craft your strategy by choosing the channels for your

communication. Determine the communication channels that will be

used, when you will use them, and whom each channel is intended for.

Here, you can ask yourself:

Which channels are the most efficient for reaching your target

audience?

Where will your communication be taking place?

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