Page 63 - MICROHUB Handbook - ENGLISH

There are many potential communication mediums to be used in your marketing
strategy such as:

Social media

Engage with new and potential customers, find influencers,
track competitors, and address customer complaints.

Email marketing

Communicate with your subscribers to promote events, new
blogs, and move them further down the marketing funnel.

Print
Connect with consumers through physical brochures,
newspaper articles, or signage.

Digital ads

Make sure you’re well-aligned with your paid advertising team
so you can ensure the ads you have running are relevant and
topical to any current campaigns or upcoming events.

Online media

Reach out to journalists with story pitches or press releases to
reach a wider audience than those who already follow you or
are subscribed.

List all the social media groups, magazines, newsletters, websites and other channels
who are covering your topics and direct your message towards these!

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