Page 64 - MICROHUB Handbook - ENGLISH
P. 64
What message are you trying to communicate?
How can you attract interest among your audience in the
best way?
Your communication should then be amended to convey a more enticing
value-prop, and you should work to refine the way you represent your
product. When you have made your action plan, decide who will be
responsible for executing it and in what timeframe. It can take more time
than you realise!
Last but not least: define your budget for the communication activities.
And don’t forget to follow up the results so you can revise your plans for
next time.
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