Page 107 - MICROHUB Handbook - ENGLISH
P. 107
ONLINE PLATFORMS
FOR MICROBUSINESS ONLINE PRESENCE
AND SALES OF OWN PRODUCTS
Digital technologies make it easier for crafters to promote their
microbusiness, find buyers of their goods and to grow their network of
contacts.
Crafters can decide to sell their products on their personal website, as
well as use digital collaboration platforms and content management
systems (CMS). The choice depends on the size of the business, who you
want to reach, the purpose and sometimes also the costs. A CMS will
assist you in turning an existing website into an e-shop, support the
introduction of new features, manage orders and integrate payment
providers. With a CMS the ecommerce owner will write, update and
publish content on the web without coding, whether text, graphics or
page layout. Therefore, with it, it is easier to manage and sell products or
services, which happens directly from your ecommerce site.
Popular examples of ecommerce CMS platforms to explore for your craft
microbusiness:
PrestaShop, allows you to develop
a web store from scratch, and it is
also a good choice for beginners in
ecommerce or those with a lack of
tech skills.
OpenCart, an option that will also
work well for ecommerce beginners,
a free multifunctional solution.
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