Page 110 - MICROHUB Handbook - ENGLISH
P. 110
SOCIAL MEDIA
FOR MICROBUSINESS PROMOTION
Social media can reduce
the cost of microbusiness
promotion online. And if
you want to promote your
craft microbusiness online,
you need to master more
than one social media
channel.
Why?
Social media is a powerful tool, provoking attention, causing reactions,
alerting on new releases or on novelty items, but also serving the purpose
of tracking market trends or behaviours – of individuals and groups.
Social media is nowadays more often
used for increasing user
generated content.
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