Page 115 - MICROHUB Handbook - ENGLISH

But if you are not using WordPress, after logging in to your Google

Analytics account go to the ADMIN screen. There you will verify the

website URL and in Tracking Info you will have a Tracking Code, which
must be placed in your website’s php. Once this is done you can send a

test traffic command to finalise the set-up.

To understand customer behaviour, you can also choose to use HubSpot,

a marketing automation platform. It can be integrated with Shopify, for

example.

.

While to find out if others mention you

in their blogs or articles, write about you in

publications or information about your work

is shared online, you can also set up

Google Alerts.

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