Page 118 - MICROHUB Handbook - ENGLISH

Now let’s also consider your website.

When taking the decision of designing a webpage for a creative

microbusiness you need to look at the bigger picture, and make sure it is
responsive and adaptive, so it fits to different screen sizes on different

devices. Especially for the “visual” sectors you need to “show” things in

the best way.

This means your content layout should be simple and “clean”, e.g., two-

column page, with user friendly navigation, and a balance of text and

visuals. All the elements should be related to the visual identity you have

created for your brand, product or service. Unless you do not yet have a

logo or are just starting to turn your craft into a microbusiness, the

website is not the first place to start. You should set up a website when

you have defined your craft brand strategy.

Digital marketing is also a solution for engaging content, along with the

promotion of own products with electronic devices, and you can decide

to use one of the following:

Search Engine Optimization

Search Engine Advertising

Content Marketing .
Social Media Marketing

Email Marketing

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