Page 116 - MICROHUB Handbook - ENGLISH

ENGAGING CONTENT

FOR CREATIVE MICROBUSINESS

ONLINE PRESENCE

When you want to present your craft microbusiness online, you

should think about the strategy for creating engaging content.

You can do this in a few ways: visual identity design, illustration,

storytelling, copywriting, web design, advertising. These

previously mentioned are examples of communication design.

Essentially, what you need to do is use a combination of

text and visuals to attract your audience.

In the first step what will be useful is to rely on your brand logo

and to build other visuals around it. In other words, use the

colours, style and message from your logo to create a consistent

visual identity. Illustrations are another interesting way to

“present yourself” since with a strategic illustration you are

creating “a picture” associated with your craft product, service or

brand. This can be a sketch, vector or drawing. Illustrations can

also take the form of infographics and make your presentation

“more attractive” while also being an interesting addition to

break longer descriptions. You can also take your illustration

one step further and write a story. Digital storytelling on blogs

will unfold new emotions by combining visuals with text to tell

the story behind your work.

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