Page 111 - MICROHUB Handbook - ENGLISH

Although the first was Facebook and although it was designed for

university students, now there are other similar platforms that are

willingly chosen, also to support microbusiness activities. The choice of

social media channels for business purposes will depend on the type of
business operation. Instagram or Pinterest are recommended for more

"visual sectors" (art, furniture, culinary), while YouTube if you will be

sharing video demonstrations of your product (product assembly) or live

streaming an event, for example. The most professional social media

channel is LinkedIn. It is also useful in job seeking – information included

in your profile will be viewed by potential employers and you can search

the job offers on the platform to directly apply for the job. Twitter is for

short messages with up to 280 characters. While Facebook remains to be

quite universal, both for business and personal profiles.

Further comparing social media channels…

Facebook has the most active users of any SM platform.

Instagram is photo based; a more visual SM compared to Facebook.

Pinterest is another visual SM platform, but not only for showcasing

products, but selling & buying, inspiration for e-commerce for the

creative sector.

TikTok, used mostly on smartphones and the

most downloaded app in 2020, is a SM for

gaining awareness, either product, service

or achievement. It can also be a channel

for trend alerting.

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