Page 112 - MICROHUB Handbook - ENGLISH

And have you heard about the Dots?

The Dots is a LinkedIn for creatives. You can connect

with other creatives and search for collaborators,

apart from showcasing your work, which it can also do.

What is more is that social media is creating new potential for craft

microbusiness, by:

selling for building e-commerce,

adding value to reveal the hidden stories behind the craft object and

its maker,

building audiences and

networking to share information and resources and promote

creative, collaborative opportunities.

Convinced?
If your answer is YES, then you should start thinking about your social

media strategy.

Start from choosing the social media platform you want to focus on, so

you can learn how it works and use it effectively. Ask yourself a few

questions:

Who is your target audience?

What channels are used by your clients?
What do you want to get out of the social presence for your craft

microbusiness?

How much time can you devote to managing the SM?

When you make your choice, learn how to use the channel,

decide on additional tools you can use to save your time,

111 e.g., scheduling posts.