Page 113 - MICROHUB Handbook - ENGLISH

Moreover, to link your work or ideas with others, create associations,

start using #hashtags – in this way you will be generating leads. Hashtags

will connect with similar products (#pottery), services (#moulding), events

(#craftevent), professions, and support networking with others to share
and exchange experience or create mutual initiatives to promote craft

microbusinesses. A tool that will help you with this is Hashtagify.

Go to module 7 ‘Branding’ to find out about a ‘Smart Pinterest Strategy’, Tik

Tok for creative microbusiness, Facebook Ad Success and showcasing your

brand on Instagram.

Now, if you have a social media strategy you need to know how to

analyse data collected through social media. The simplest activities

are observing received likes, comments, shares and saves, but the next

step is monitoring mentions and discussions of your craft work. In other
words, you will be tracking engagement. Google Analytics will also be a

valuable support to see how much traffic to your website comes from

your social media channels.

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