Page 12 - MICROHUB Handbook - ENGLISH
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To help you narrow it down, here are some areas where to look for an
opportunity:
New, untapped, or repressed opportunity: Ideally, you will create
an innovative, new product and mark an untouched territory. Pros?
No competition. You can also find opportunity in unexploited
resources, such as a new ingredient, material, or manufacturing
process. Or you can seize some repressed need that is highly
demanded but no one seems to cater for it.
Technology: Technology nowadays presents an inexhaustible
resource of opportunities, as everyday new and improved gadgets,
processes, software and so on emerge. Can you combine your craft
with the latest technology, for example a 3D printer?
Competition. They say that competition is the mother of innovation.
Can you do something better than your competitors and create
value at the same time?
Partnership. Do you have fellow crafters working in your field of
business? Maybe you can come up with something together, or tap
into a new resource. There is strength in numbers.
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