Page 15 - MICROHUB Handbook - ENGLISH

4. Prototypes: A prototype is a cheap version of your product. This can be
a paper model, a digital presentation, or a simple computer model (or in

your case a healthy treat baked in your own kitchen). This stage allows
you to build (cook) a cheap prototype, and fail, if you must. It's another
brainstorming session, only this time you are tweaking your product –

adding or eliminating features (e.g, ingredients).

5. Test. In the last stage of the design-thinking process, you take your
prototype and test it on real people (in your case on dogs and their
owners). You should interact with your target group to get the feedback

you need. Did they like it? Do the owners seem happy? Or maybe they
wish you used different ingredients or shapes? You might find out that

you need to revise the Empathise stage or maybe you will have to go
back and create some new ideas to make improvements.

Design thinking process is widely used, be it a non-profit trying to solve
social dilemmas, or brands creating new products or services. It's a great

way of using creativity to find solutions or to find a new opportunity.

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