Page 17 - MICROHUB Handbook - ENGLISH

Now that you have finished with your four lists, you should prioritise the
items.

What is most important and has to be dealt with right away?

What can wait till you have more time, resources, or extra help?

Essentially, your strengths should help you to benefit from opportunities

and overcome the threats. You should figure out how to overcome your
weaknesses. SWOT should point you in the right direction and develop

your strategy for the future.

Tips for an effective SWOT analysis:

● Strengths, weaknesses = internal

● Opportunities, threats = external
● Use facts, realistic data, not your opinion

● Keep it short but accurate
(3 – 5 things per category)

You can use paper and pen to conduct a SWOT, but there are many apps
and digital templates to help you organise your thoughts. You can directly

download a SWOT app to your smartphone, or you can download for free
some sophisticated templates.

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