Page 21 - MICROHUB Handbook - ENGLISH

Radical innovation
If you are bursting with creativity and innovation, you can invent a whole

new product. This is called radical innovation. An example could be an
invention of the aeroplane, or a letterpress. With radical innovation, the

timing is everything. If you market your novel product too soon, the
acceptance of the new product can be too slow or not work at all. But if
you get this right, you can create a whole new market.

Sustaining innovation

This type of innovation refers to creating a new better product with one
goal only, to create profit. Take notebooks for instance. First there were

desktop computers. Notebooks have the same features and qualities;
they only added an extra dimension – portability. When people started to

buy notebooks, it created a huge profit.

SOCIAL MEDIA
QUORA
DISRUPTIVE INCREMENTAL

SURVEY SEARCH ENGINES
RADICAL SUSTAINING

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