Page 24 - MICROHUB Handbook - ENGLISH

A customer database

A customer database is a database full of information about your clients. It
often contains information such as name, address, email address or past

purchases.

Why is it important to maintain a customer database?

Because information you can gather from it can reveal a potential
business opportunity.

For example, if you can track a customer’s purchases, you can see how the
need for the product is changing.

Is he always buying the same product?
Why did he stop buying it?

Is it time to create a new one or perfect the old one?

Maybe you can offer him a complementary product.

You can also track the information of your loyal customers and create a

targeted special offer just for them, resulting in fostering a mutual relationship.
Customer databases create a lot of opportunities for your business. You don't
have to stick to good old Excel (but you can, of course), to help you create and

manage your client database. You can use Monday.com, Totango or a simple
template by Zapier.

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