Page 23 - MICROHUB Handbook - ENGLISH

3. Meaningful content
Nothing’s peskier than spamming your audience with unsolicited,

irrelevant information. You should do a thorough research on what´s
relevant for them, and what they need (remember the part about Market

analysis?). There are many tools to help you create spot-on content: Use
Google (to do your research), Grammarly (to check for grammar and

mistakes), and Canva or Visme (to create visually appealing content).

4. Reach your audience
Once you've built your audience it is time to reach them. Since every day
we are overwhelmed by tons of content, you should make yours stand

out. There are a couple of strategies to do that:

● Everybody loves free samples: By creating an online competition
where the main prize can be a sample of your product you can get a lot

of attention. You can also offer free samples in exchange for
recommending your business to others. Influencers do it all the time to

promote their business, so why not you?

● Like, share, comment, post. Create a sense of interaction with your

audience by interacting with them.

● Lead magnets: can you offer a class, workshop, or a seminar where
people can try for themselves what it’s like to brew a beer, mix up a

cream or forge a knife? Nothing creates a stronger audience than a face-
to-face interaction with their (soon to be) favourite brand.

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