Page 22 - MICROHUB Handbook - ENGLISH

THE JOYS OF

SOCIAL NETWOR KING

Creating the audience

For every business, big or small, the clients are everything. Your clients are
your biggest asset. Without them your business would be non-existent. You

want to attract new ones and keep the regulars coming back. Your clients love
the feeling that they are the only ones in your world, that they are special. By
using strategic content management, you can build quite an audience.

Here are four steps how you can create your audience:

1. Tell your brand's story
Nothing speaks to your customers like a good story about how you

started your business, the idea behind it or what your values are. Make it
personal. The more authentic the better. Make your clients relate to you.
People tend to prefer small businesses because they feel like they are

warmer than bigger companies and they are willing to pay for that extra
story.

2. Choose your “weapons”
Now that you told your story, you should engage your customers. Since

you are small you probably can't afford to use a lot of strategies. Ideally,
you should choose a social media channel and email marketing. This way

it’s manageable and sustainable.

With social media you should know where your crowd hangs, so to speak.
For example, if you are a photographer, your customers will probably

have accounts on more visual platforms, such as Pinterest or Instagram.
Every social media has its own features, so make sure you are familiar
with them before approaching your customers.

21