Page 19 - MICROHUB Handbook - ENGLISH

Social media – Facebook, Twitter, Instagram and more. By creating a profile on

social media, you have access to literally billions of people for free. If you are
market researching, join a group of your interest and start reading through the

comments. It's a valuable source of information. Once you become familiar with

the group, you can ask your potential clients direct questions.

Quora – is a social media established with the sole purpose of answering
questions. You can either ask a question and get a direct answer from users (a lot

of them are actually experts) or you can see what other users are asking and see
what is currently bothering them.

Reddit – Reddit is divided into so called “sub-reddits”, which is great if you are

trying to know more about specific niches/communities. Search based on your
craft can show you pain points of your audience and what they really think. Again,

you can just browse and search for a new opportunity, or ask a direct question to a
sub-reddit.

Survey – as a micro businessman you probably don't have thousands of clients.

What you can do is use marketing automation software to send an automatic

short survey to your buyers. Choose one simple question to see what made them
buy your product. Or, what prevented them from buying it? This can also provide
you with valuable information about what can be improved or what is effective.

Search engines – you can get ideas also by knowing what's trending. Check out
your competition and see what content is the most popular. You can use tools

such as Buzzsumo to give you a hint by showing you which topic is searched
for the most.

Analytics – if you have a website, you can use information from data analytics.

What do customers click on the most? Which topic/product is most/least liked?
What are they talking about in the forum? Your own content tracking can

provide much useful information as well. One of the tools to track the
behaviour of your clients is Google Analytics

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