Page 13 - MICROHUB Handbook - ENGLISH

DESIGN THINKING PROCESS

WHAT ON EARTH IS THAT?

Even though its name can be misleading, design-thinking is not
designated for designers, nor is it focused on digital solutions. On the

contrary, it can be used in a day-to-day business operation. It’s a process
to tackle highly complex problems.

Design-thinking is a mindset which focuses on the solution to a problem
rather than the problem and is human-centric, which means it is focused

on the user. It is thinking out of the box, using all the creativity you have
to come up with highly

innovative solutions. Design-thinking is about
the outcomes rather than the obstacles.

It uses non-linear thinking (characteristic
of artists) to bring actions.

So, do you need to reinvent your business model? Are you trying to adapt

your product to be more in line with your values? Do you want to
approach new groups of customers? All these questions represent

complex problems in which design-thinking can be used to help you
come up with the solution you need. Design thinking is used also by big
shots such as Netflix, Oral B, Airbnb and UberEats.

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