Page 146 - MICROHUB Handbook - ENGLISH

CREATING A COMPELLING

VISUAL BRAND

Visibility is everything for a small business

and it is most challenging when you’re just

starting out. A distinct, strong, unique branding

adds to the value of your business and is like a flashing light

attracting attention to your brand, through the fog of other

advertisements.

Every day, from the first moment we glance at our phones, until the

moment we log out and finally close our computer/tablet laptop

before bed, we are bombarded with brand information and ads. As

creative business owners, and I know many crafters resent the

term, we are still, at every moment, a customer of thousands of

brands who are fighting for a short moment of our attention. As a

potential customer all this non stop visual content can be

exhausting.

When all of your brand assets come together they not only tell your

story but they help you make an emotional connection with your

customer. This connection is the beginning of a relationship that

makes your brand special. It adds value to the product or service

you provide and it keeps your customers coming back for more.

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