Page 149 - MICROHUB Handbook - ENGLISH
P. 149
ACTION TIME: Take out a piece of paper and start figuring out the
answers to the below questions. Remember that your ideal buyer
personas can be more than one type.
What is their gender, occupation, financial status / job,
education level and age?
What makes them tick? What is their personality like? What are
their hobbies, interests, values, and interests?
What type of lifestyle do they live?
What do they worry about?
What solutions are they looking for?
What other brands do they like?
2. What is YOUR Mission
So now you have your audience, what is that you have to offer to
your customers and clients? You know your craft and products of
course, but what you need to consider is how you provide these
products and offerings to your client base and why? What are the
solutions they bring?
Ask yourself:
Why do we provide these products or services (if you also offer
training / workshops)?
What are we hoping to change for our client?
What improvements are we aiming to bring to their lives?
Why do we think that it is important to do what we are doing?
What are our values, what do we stand for?
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