Page 152 - MICROHUB Handbook - ENGLISH

4. Emotional Appeal Development
Crafting is an intrinsic human creation that

demands dedication, time, energy and passion.

Emotions are very important in this process.

These emotions need to be infused into your
brand, so in turn you can deeply connect and leave a lasting image in

your customers memory. The image that you want to communicate

and share.
Once again there is a list of questions that you need to ask yourself to

reach that. Branding may be a taxing and exhausting process but it is

essential for you to be able to communicate your craft, creation,
passion with the words, images and ideas that better define and

transfer YOUR narrative.

So let’s buckle up to connect emotional appeal to the visual image of
YOUR brand.

When you share something visual, how do you want your

audience to feel when they see it? What is the emotion you want
to evoke via the marketing material you will create and share?

You already have your line of products that you have created,

however what emotions are evoked when your customers use
your products/services or interact with your brand?

What emotions lie at the core of the story of your brand?

Which emotion makes more sense for your brand to be

connected with? Does it make sense for your brand to be
connected with a sense of belonging, guilt, fear, competition,

comfort or some other emotional appeal?

Congratulations, when you answer these questions,
which are harder than they appear to be, you will

have collected the building blocks that will help

you build your marketing strategy.
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