Page 151 - MICROHUB Handbook - ENGLISH

3. What is YOUR Brand Personality
You now have a grasp of your brand mission.

It does sound a bit weird, the personality of my brand?

The personality of my logo and visual identity?

What do you mean by this?

As peculiar as it may appear as a concept, a brand does have a
personality and persona and you need to figure out what this

personality is so that you remain consistent in your communication

and visual identity. This allows you to transfer the message and
promote your craft in a way that reflects your values, creativity and

personal touch.

As out of the box as it may be, try to think and do spend some time
on this one, if my brand was a person who would that person be?

What type of person/personality/persona would be a good

image/reflection of your business? How would they appear/look? How

would they communicate/talk?

A simpler way could be trying to answer the below question:

If I could have anyone on this planet to act as the spokesperson

for my brand, who would that person be?

From this point you can start describing and expanding the

personality of your brand. When you finally find the

person/personality that would best fit as the representative of

your brand, then you have found the tone you need to use to
communicate that in a consistent way. You will need to keep this

messaging tone across all communication and marketing

channels including email and social media.

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