Page 153 - MICROHUB Handbook - ENGLISH

5. Let’s put all those Blocks together! Build Your Visual Brand

You finally have the answers to all the above questions, so now it’s

time to start building the image of your brand and the images to

support it. To do so, the below information is a step by step process
once again that should keep you focused on doing so.

Choose a colour palette. Now that you are familiar with the

personality and emotional appeal of your brand, use Colour
Psychology to pick a shade that matches your identity.

Choose your typography. Choose two fonts that compliment each

other and that will represent your brand.
Define imagery choices. As abstract as it may feel, the more

precise you are the better the management of your visual brand.

Describe what type of images represent your brand in the best
way (i.e., is it an abstract photo with geometric shapes in pale

colours, is it a landscape photo in black & white or a brightly

coloured animated graphic, is it a photo of different textures, is it

a photo of community or a photo of a process etc.?)
In case you already have a logo, revisit it taking into consideration

all of the questions answered above. If it does not connect, or

match with the persona, emotions and narrative of your brand,

then consider a redesign of your logo.
Create a branding guide. This is time consuming, but it will save

you time whenever you are producing new marketing material or

delegating to someone else to prepare it for you. To create a
branding guide you need to list ALL of the elements of your brand

identity in one guide. This guide/document

ensures that every single element of

your branding will follow the same
consistent guidelines.

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