Page 158 - MICROHUB Handbook - ENGLISH
P. 158
NARRATIVE
Congratulations!
You have now created
an amazing visual style
and backed it up with some incredibly well crafted /selected images.
It’s time to consider and create your story.
The story behind your brand will take you a few steps back to your
mission. Aren’t these two the same, you might ask? Well, not quite,
the mission of your crafting microbusiness orientates your brand in
a particular direction; your story is the one that will showcase how
you act on a daily basis on reaching and fulfilling this mission. As
with all when it comes to branding and visual identity, this story
should also be consistent with the type of brand identity you
decided and are trying to build.
Even if you manage to create the most
amazing visual identity, what will
connect you with people, with your
customers, with your audiences is
your narrative, and this is something
that you need to hold onto and remember.
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