Page 162 - MICROHUB Handbook - ENGLISH

How to create a great brand experience strategy

To create a great brand experience strategy preparation is needed,

which we did in the previous chapter where we identified and

understood our audience/client base. Before creating any strategy you

need to make sure you have an understanding of your audience, what
they need and want, and what you want to communicate to them. When

you understand and balance these two, only then you will be able to

create a meaningful, memorable and authentic experience that will

appeal to your audience.

1. Engage the senses

Sensory experts have illustrated

that when we appeal to two or

more senses while having an

experience, it makes the experience

more compelling and memorable,
which is something that totally

makes sense.

Brands such as Sharpie have used this to

make their products more memorable by having

their markers being audible, and add a potent smell. Other brands will

offer free samples for their products so that they connect on different

sensory levels with their clients and not just the digital and print

marketing.

161