Page 163 - MICROHUB Handbook - ENGLISH

In the crafting world this is not so hard to achieve, it is afterall a very

tactile and sensory end product, and lucky you, senses go hand in hand

with experience. Find a way to connect the sensory input of your product

to your brand experience and you have a winner. How do you achieve

that? Well there are several ways of achieving this, some include the

creation of effective product content, which the new technologies make

more achievable everyday, such as 360 photography, which can give the

feeling to your customer that they are exploring the product in real time,

or short auditory snippets of your crafting process, which would connect

your client to the process, sounds and images of you preparing the

product before putting it up for sale (visual + auditory input).

2. Participate in events

Even though it is self explanatory, by participating in craft fairs, events

etc it is a great way to win the attention of your desired audience and

gain their loyalty through the

direct sensory appeal and

extended exposure to your

products in the physical

realm, in addition to the

luxury you have of conveying

your narrative, mission

and story directly to them.

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