Page 164 - MICROHUB Handbook - ENGLISH
P. 164
3. Participate in popular culture
Keep up with Pop Culture, even though it is short lived and focuses on
the time, it does provide endless opportunities for exposure, and for you
to use your brand experience via these trends to connect with your
existing audience, but also to attract new ones.
This could be achieved by participating in the
latest TikTok challenge or latching onto the
latest season of a hit TV show, or Instagram
trend. Be careful during the
implementation phase of these
activities as it requires careful
timing and attention to detail,
but when done right, it can be
pretty powerful.
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