Page 160 - MICROHUB Handbook - ENGLISH

FROM BRAND TO

EXPERIENCE

Adding creative character to your brand,

voice, typography, custom packaging,

custom displays, and sounds.

What is Brand Experience?

Brand experience to put it simply is how a customer feels about

your brand before, during and after their interactions with you. Why

is it important to invest in your brand experience? Firstly to ensure

that your brand experience is indeed the one you want to put out

into the world as mentioned in the previous chapter about

communicating your story and mission. Also the impression, the

lasting image and feeling of your brand experience will affect if a

customer returns for a future purchase and if they would

recommend your brand to others.

To sum up a brand experience is the sum of all thoughts,

feelings, sensations and reactions someone has in response to

your brand. It does not rely on one specific communication

channel or type of media, it is the result of the long lasting

impression that stays with someone after they have interacted

/ seen your brand in any environment.

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