Page 156 - MICROHUB Handbook - ENGLISH
P. 156
If you ever saw an Apple or Nike product commercial in printed
media, television or instagram, most probably you were able to
recognize the hipster upbeat music, the lifestyle of the young and fit,
and of course the trendy photography imagery which lead you to
figuring out that it was advertising for an iPhone or new trendy
sneakers before the logo or product appeared at the end of it. That’s
because both of these brands are extremely successful with their
marketing style and keeping it consistent.
The fonts, colour palette and simplicity
create an immediate visual recognition
from their audience and was
achieved by being consistent
throughout all of their
communication platforms,
even when they appeal to
different age/ demographic
audiences.
Keep in mind that consumers respond to familiarity with
overwhelming positivity, so let your visual identity create comfort
and a sense of familiarity, whether it’s a feast for the eyes or
stripped-down and simple.
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