Page 154 - MICROHUB Handbook - ENGLISH

6. Branding Consistency is KEY

For a marketing brand consistency is one of the

most if not the MOST critical strategy. As we

communicate our brand via different
channels that appeal to different audiences

(i.e. TikTok, Instagram, Facebook, Website,

Linkedin etc ) it becomes increasingly

difficult to actually maintain this
consistency while appealing to the

audience each of these mediums of communication is targeted at.

Even though it is a challenge to unify all these communication

channels, it is essential in order to present a concise, consistent and

above all CLEAR brand identity which will revolve around the
substance, values, story and style of your brand.

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