Page 159 - MICROHUB Handbook - ENGLISH
P. 159

Brand Identity SHOWTIME!




             Time to shine! You can celebrate for a moment now that you have a

             clear  visual brand identity, and then start  using it to expand your

             visual marketing efforts. You can implement your branding into the

             following platforms to spread a consistent,

             clear message for your crafting

             microbusiness.







                  Website

                  Physical Marketing Materials

                  Branded Apparel

                  Store Environment & Atmosphere

                  Social Media Presence and campaigns

                  Visual presentation at crafting exhibitions/fairs

                  Videos/tutorials






                             Keep in mind that when you use consistent, to the point,

                                      strong brand imagery, it will have a higher return

                                      on investment (both monetary and timewise) as it

                                          will resonate more deeply with your client base

                                       and will create a memorable and cohesive brand

                                                 experience that will make your customers

                                                                     return for future purchases.











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