Page 159 - MICROHUB Handbook - ENGLISH
P. 159
Brand Identity SHOWTIME!
Time to shine! You can celebrate for a moment now that you have a
clear visual brand identity, and then start using it to expand your
visual marketing efforts. You can implement your branding into the
following platforms to spread a consistent,
clear message for your crafting
microbusiness.
Website
Physical Marketing Materials
Branded Apparel
Store Environment & Atmosphere
Social Media Presence and campaigns
Visual presentation at crafting exhibitions/fairs
Videos/tutorials
Keep in mind that when you use consistent, to the point,
strong brand imagery, it will have a higher return
on investment (both monetary and timewise) as it
will resonate more deeply with your client base
and will create a memorable and cohesive brand
experience that will make your customers
return for future purchases.
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