Page 166 - MICROHUB Handbook - ENGLISH

SMART PINTEREST

STRATEGY

Pinterest?

Really?

As a branding tool for your crafting microbusiness?

Even though it may come as a surprise, since Pinterest has been

known as a go to place for discovering home decor ideas and

recipes, it is a platform that is so much more than that. It is in fact

the most famous and used visual search engine, which hosts zillions

of graphics, links, inspiration and photos for basically almost

anything you want to find.

How does that connect to your crafting microbusiness? Well

Pinterest when used correctly is basically the go to place for

business with original images and photography as per the statistics

of Pinterest. Over 55% of their users are logging in to search for

photos of new products and results have shown that the platform is

one of the best social media outlets to drive traffic to your website.

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