Page 170 - MICROHUB Handbook - ENGLISH

Brand your board covers

Pinterest offers you the possibility to select specific covers for your

boards. Why is this important? Well if managed and curated in an
inspired way, you can make them match your branding and the rest of

your Pinterest profile, giving it a coherent image.

To achieve this there are a few ways you can do it, one is to create and

upload separate board covers for each board and then link them to your

website / e-shop / online presence; or you can keep it simple and just pin

an image from each of your boards that matches your brand colours so

that there is an obvious colour scheme/pattern throughout your profile,

and which is coherent with the visual brand you created in the previous

steps.

Verify your website
We are almost done with the setting up of your Pinterest profile,

however before we wrap things up you will need to do one more thing:

verify your website. By doing this you will be able to get access to

analytics for your website on Pinterest and observe which pins share

more information about your link, if your audience relates better to the

articles, products, tutorials or other information you share.

To verify your website, Pinterest will provide you with a code snippet that

you will have to place on your website. There are WordPress plugins that

can help, or your developer can handle it for you.
Even if you don’t have the capacity to analyse and utilise this

information, analytics from the beginning is a good practice to set up

from day one, so when you will have the capacity to analyse your

audience all the data is already in place and you can go through it.

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