Page 171 - MICROHUB Handbook - ENGLISH
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2. Determine your content strategy
So you have your Pinterest Account all set up with
analytics and all, so here comes the question of
what types of content should you be sharing on
Pinterest? Pinterest is a very organic platform, there is a variety of
content that performs exceptionally well on the platform from
infographics to product pins or blog posts. All have received exceptional
engagement.
For the sake of this online training, we will try to go through some of the
most popular content, and you can keep the ones that resonate with
you, your brand and the objectives of your crafting microbusiness.
After all this training and text, visual input is better, here is a link to
50 Amazing Pinterest Accounts Every Creative Needs to Follow to
translate all these words and knowledge into a visual image.
Product pins
Social media users are on Pinterest for the visual content, whether it is
clothing, gifts for family, home decor or functional items. If your
microbusiness is a retailer or you already have an online shop you
should definitely invest time and effort in creating stunning photos of
your product, services or narratives and turning them into pins.
Why should you invest time in this? Well, an interesting Pinterest statistic
is that 72% of the users of the platform stated that they get inspired to
shop by the visual narrative of the product even if they were not looking
to purchase anything. Appealing product/services photos will support
your efforts in catching/engaging audience attention and drive this
impulsive inspiration to buy towards your retail crafting microbusiness
brand.
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