Page 171 - MICROHUB Handbook - ENGLISH
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2. Determine your content strategy

              So you have your Pinterest Account all set up with

              analytics and all, so here comes the question of
              what types of content should you be sharing on

              Pinterest?  Pinterest  is  a  very  organic  platform,  there  is  a  variety  of

              content  that  performs  exceptionally  well  on  the  platform  from

              infographics to product pins or blog posts. All have received exceptional

              engagement.

              For the sake of this online training, we will try to go through some of the

              most  popular  content,  and  you  can  keep  the  ones  that  resonate  with

              you, your brand and the objectives of your crafting microbusiness.



              After all this training and text, visual input is better, here is a link to


              50  Amazing  Pinterest  Accounts  Every  Creative  Needs  to  Follow  to
              translate all these words and knowledge into a visual image.




              Product pins

              Social media users are on Pinterest for the visual content, whether it is

              clothing,  gifts  for  family,  home  decor  or  functional  items.  If  your

              microbusiness  is  a  retailer  or  you  already  have  an  online  shop  you

              should  definitely  invest  time  and  effort  in  creating  stunning  photos  of

              your product, services or narratives and turning them into pins.

              Why should you invest time in this? Well, an interesting Pinterest statistic
              is that 72% of the users of the platform stated that they get inspired to

              shop by the visual narrative of the product even if they were not looking

              to  purchase  anything.  Appealing  product/services  photos  will  support

              your  efforts  in  catching/engaging  audience  attention  and  drive  this

              impulsive inspiration to buy towards your retail crafting microbusiness

              brand.



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