Page 175 - MICROHUB Handbook - ENGLISH

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YOUTUBE CHANNEL

The way we consume digital content changes as the digital

environment does. It is now much simpler for internet users to

access video material because of speedier connectivity. Thus it

comes as no surprise that video is giving advertisers amazing

results.

For 95% of video marketers, video has improved consumer

comprehension of the product or service, increased traffic for 87%,

and produced leads for 83%.

In fact, 80% of people have noticed a rise in sales as a direct result

of videos. This demonstrates how important a role video plays in

your marketing strategies. It's interesting to note that video tends to

matter more in B2B marketing than in B2C marketing. The Content

Marketing Institute reports that 71% of B2B marketers and only

66% of B2C marketers use video in their content.

With all of this in mind, it's about time to focus on

YouTube, which is the preferred medium for

video content. Because you've never utilised the

platform for content marketing and are unsure

of how to launch a successful channel, you may

174 have previously avoided it.